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Back 2 Business Basics

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Times are changing, and industries are matching speed. For those of us who hit the ground running in the business world what feels like many moons ago, it can be hard to remember the basics of the business, the foundations of what we do, and how best to blend those practices with modern ideas. This phenomenon can be seen in any industry. With the constant innovation of the medical field, practicing doctors who have been graduated for 30+ years, are hitting the books and brushing up on their basic biochem just to keep the content fresh. Who says business is any different? Here at 45 Inc., we believe in the power of a strong foundation, and for that reason, we’re bringing you back to the basics of the best business practices.

  • Have integrity, at the end of the day, your name is all you have.

  • Stay true to your word and honor your commitments.

  • Be a team player, no one ever achieved anything great alone.

  • Cast a deep network, not a wide one. It means nothing to know everyone’s name, the value lies in truly knowing someone- knowing their work, their skill, their experiences.

  • Never be afraid to work with other people, but keep your eyes open. Collaboration is a powerful and beneficial business tool, but to blindly trust is bad business.

  • Ignorance is never bliss. Ask every question twice.

  • If you want something done right, do it yourself- classic. It’s hard to complain about mistakes that someone else made on your behalf if it’s important, you will do it yourself.

  • That being said, learn to delegate. Burnout in business is very real. Find your trusted colleagues and employees and give them real work, it will lighten your load and your team will value the experience- nobody enjoys being benched.

  • Pick up your passport and get ready to travel! You have not picked the physically stable career, my friend. Skim the rest of this, you’re probably late for a flight anyways.

  • Say “yes” to every opportunity. In the beginning, what do you have to lose? Here at 45 Inc., we like to think this applies to life as well.

  • Spend some to bank some, don’t fear the cash game.

  • Never fool yourself into thinking you know it all. Think of industry talk with peers and colleagues as the oil keeping your engine revving.

And just like that, we’re all renewed, reviewed, and refreshed. No matter your industry or area of expertise, every field of study has a “101” book. From all of us here at 45 Inc., it is our sincere hope that you remember your basics, and take them with you on all of the exciting innovations we know you will embark on.

Interning at 45 Inc Birmingham: Avinash’s Experience

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As if managing graduate-level work isn’t challenging enough for a young adult, Avinash Ananth, a student at Millsaps College, decided to pursue a part-time internship this summer in Human Resources here at 45 Inc Birmingham! Not only did he excel in his responsibilities, he had such a positive impact on our entire team and made his absence felt throughout the whole office when he returned back to school this week! This is his internship experience recapped.

“My time at 45 Inc Alabama was an astounding experience, as I grew not only when it came to marketing but as a person. I had to the opportunity to work with some of the greatest mentors I have ever come across and benefitted greatly from their leadership. From the start, I was given strong direction and coaching, which set the tonality for the quality of work I was expected to deliver! From learning about the company’s practices in job advertisement, recruitment, employee onboarding, social media management, and human resources management, I was better able to grasp the target market demographic 45 Inc seeks for customers and prospective team members. 

The tasks I was given allowed me to hone my communication skills, to where now I feel more confident speaking with individuals of varying personality types. Whether I was on the phone with a potential candidate or speaking with the company’s brand manager, I knew that my work was impactful and valuable to the company’s overall presentation. One of my favorite tasks was managing the company’s Instagram highlights. By displaying daily updates of the office life and culture, I was able to connect with a much larger audience seeking information about 45 Inc, business, and leadership.

My internship with the organization hinged on my understanding of the company as a whole, whether through scheduling daily 1 on 1s with representatives or even attending various meetings. Each day I had the privilege of experiencing the company’s overall culture and goals by attending their morning meetings. Through the team pow wows, I understood for a successful business to scale, there needs to be a high level of accountability and motivation. The most valuable lesson that I learned from interning at 45 Inc was that maintaining trust in one’s team is the greatest asset any organization can have. In the course of 3 months, I gained a strong insight into what cohesive teamwork in a business environment looks like, understanding that every person within the office has a role to fulfill that is crucial to the overall company performance.”

Avinash, your contributions to our team will not be forgotten. You have become one of the family and we wish you the absolute best as you continue forth with your graduate studies. Thank you for your eagerness to learn and willingness to go above and beyond! We adore and appreciate you!

Achieving Your Big Picture Goals

We’ve all heard the notions about our achieving goals, goals like losing those final few pounds, paying off the credit card, or upgrading the car. However, what is more commonly ignored are those big-picture goals, those goals with less specific guidelines, or less crunched timelines. The concept of a “five-year plan” or a “ten-year plan” is something that is harder for us to conceptualize. Here at 45 Inc., we encourage our team, and you to think big.

Think Big, Let the Small Details Fall into Place

The biggest deterrence from long-term and big picture goals are the minute details. Dream of moving across the country? Don’t be immediately deterred by the cost, the time, the hassles of a job change. Make the big decision and handle the small details later. Minor inconveniences have a way of working themselves out when the big picture is meant to be. Not to mention, it is much easier to say yes to the big idea, then to struggle with the minor annoyances. The fight over a metro card, manageable rent or a plane ticket can sometimes feel like enough to throw in the towel completely. Keeping your big goal in mind can be enough to keep you on track and help push through that fight with the airline.

Start Now

We are not ignorant. Here at 45 Inc., we know that money is a huge factor in any big-picture decision. Start now. Is your goal a year away, five years, ten even? Don’t let the cost be a reason to stop you from reaching your goals. Give yourself that safety net and the financial freedom to reach for the stars. Not to mention, it is much easier to achieve the big picture goal when you have been planning and thinking for a long time. A year of plans, savings, and dreams is enough to fuel the fire.

Put it into the Universe

Don’t keep your goals a secret. Here at 45 Inc., we fully believe in the power of putting things out into the universe. Say your goals out loud, and don’t be afraid to tell the people in your life that you are going to do this. We are all afraid of being that person, who talks about moving to LA for ten years and never does, so we’ve learned to bottle up our dreams and keep them to ourselves. Not anymore. Hold yourself accountable by making your goals known. Let the people in your life hold you accountable.

From our 45 Inc. family to yours, it is our sincere hope that these tips inspired you to go for those big-picture goals and reach for the dreams that feel a bit scarier than shedding five pounds. We believe in you.

No Lids, No Limits: Bryant's Story 💪

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It goes without saying that the talent at 45 Inc Birmingham is extraordinary – educated, talented, hard-working, and ambitious. A marketing & sales firm that develops entrepreneurial spirits from entry level to management positions, skill is nothing our organization is short of. Coming across someone who has overcome more hurdles than most, though, and has yet to place limitations or restraints on his success is extremely rare. Confidence like Bryant Williams has is almost unheard of at 22.

From Miami to Maryland and finally Birmingham at the age of 7, Bryant spent his formative years as the only child of two adoring parents! An upstanding kid who never met a stranger, Bryant grew up a social butterfly who excelled at whatever he committed to. Whether it was Boy Scouts, swimming, basketball, or football, Bryant easily made friends and contributed greatly to every team he joined. When he was shockingly struck by cancer at the age of 10 and again at 13, Bryant persevered with the strength of someone 3 times his age. Experiencing an illness no child should ever have to endure, Bryant emerged victoriously - a survivor who never believed there was any other option than a full recovery.

Holding still to his faith, Bryant returned to school sure that he was alive to fulfill a higher purpose – he knew that his voice and influence could one day impact thousands of people. Getting back out on the football field, Bryant kept pursuing his passion for the game – one day hoping to join the National Football League. When his father told him that even athletes needed to have good grades, Bryant buckled down and found a strong interest in a “Mock Trial” course his school offered. This was a gateway to him studying political science and criminal justice the next 4 years in college.

When debating where to attend and doing tours all over the state, Bryant settled on his parent’s alma mater – The University of Alabama Birmingham! Joining Kappa Alpha Psi his freshman year, Bryant enjoyed the benefits of a social, philanthropic, and leadership focused brotherhood. It was there he met Je’Niah Jackson, fellow Team Lead here at 45 Inc Birmingham and the individual who encouraged him to come and interview with the company!

Despite knowing that he would be pursuing his law degree after graduation, Bryant interviewed for a full-time position never once thinking that he couldn’t handle both. He came in for an interview with CEO, Wrinardo, immediately connected with the company and its mission, and happily accepted a position with 45 Inc Birmingham in early August!

Since his time with us, Bryant has flawlessly managed the course load of a first-year student at the Birmingham School of Law and a demanding career within our firm’s Management Training Program. When asked how he manages it all, Bryant gives us the advice to “surround yourself with people who motivate and inspire you. Without negative influence, you don't think you're incapable of something. If you silence your doubters and your mind, there’s nothing you can’t do.”

In his spare time (which we have no idea is when – haha) Bryant LOVES catching up with his favorite shows on Netflix (Scandal and One Tree Hill to name a few), staying active, and spending time with his extended family and parents! A mature, balanced, wholesome, and honorable young man, Bryant helps our entire team at 45 Inc Birmingham lift their “lid” and strive for the best version of their professional selves. In featuring him as “October’s Rising Star,” we wanted him to know just how impressed we are by his convictions and to thank him for the positive energy he exudes.

As Bryant reminds us, without limitations we’re all capable of greatness.